Andrew Goodwin (research)

We begun our learning into the creation of music videos with the main conventions used and composed within music videos, thus we looked at practitioner Andrew Goodwin;   

Andrew Goodwin's key features identified in a music video: 

• Music videos demonstrate genre characteristics, for example, a stage performance in metal video or a dance routine for boy/girl band. 
• There is a relationship between lyrics and visuals: either illustrative, amplifying, contradicting. 
• There is a relationship between music and visuals: either illustrative, amplifying, contradicting. 
• The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style). 
• There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body. 
• There is often intertextual references (to films, TV programmes, other music videos, etc)

These conventions will help me to keep realism to the pieces that I create.